Priority 1 Sign quickly grew to become the leading provider of interior and exterior signage for many of the world’s most iconic brands including Holsum Bakeries, Smoothie King, Sports Authority, Simon Properties, GNC, Wholefoods, Starbucks to name just a few.
Priority 1 Signs was a very complex business that had an array of different services they offered. I sat closely with the Director of Graphics to identify the brand of the company. We wanted to create a brand that popped out to the client using red, white and blue as their primary colors to identify their all American clientele. I also wanted to incorporate the manufacturing process using steel textures and backgrounds for their brochures. The designs where doing using Adobe Illustrator and Photoshop from concept sketches.