Gander Outdoors is a chain retailer for a full range of hunting, fishing & camping gear, plus boating & automotive needs.
While contracting for Priority 1 Signs, a design brief was given to redesign the current gander outdoors logo. The client, Marcus Lemonis wanted a logo that reflected the outdoors and camping but that would also translate well on print and web. Although this was entered into a competition it did receive runner up status as well as large recognition.
I used a bold font for to bring the consumers attention the name of the business. I also incorporated a compass and used negative space to make the compass pop and also read the word GO. I wanted to create something abstract to give the brand a more modern delivery and feel.